Tuesday, April 30, 2013

Helpful Hints: L'Oreal Consumer Panel

Who loves free makeup?!  Well, I know I do, and I'm sure you do too.  And odds are you probably have a favorite company that lives happily under the L'Oreal umbrella.  Do you love Lancome, Maybelline, Essie, Urban Decay?  Guess what!  They're owned by L'Oreal.  Actually, L'Oreal seems to be the head hancho of makeup companies and brands.  Which is why I love that fact that they have a Consumer Panel that is open to all of us beauty junkies!

Updated 08/22/2013:  Since this post continues to be one of the more popular posts on my blog I figured that I will link at the end of the blog to every compensation unboxing.  In the event that you happened upon this blog post alone and not the blog as a whole this will save you the trouble of looking through the blog to see if I ever posted an unboxing.  :)

What is it?  It's simple.  You go here and sign up for it.  It may take a couple days to hear back, and to be honest, I'm not sure that they accept everyone.  But it can't hurt to try!  They have two options as far as the panels go.  You can either do at home panels or you can do in-house panels, which take place at their facilities in Clark, NJ and Solon, OH.  I do the at home ones personally and have had the opportunity to participate in quite a few since I joined last year.

Once you receive an e-mail with your user number and PIN, you'll be able to login to the website and view the dashboard.  There you will see when you are able to take surveys to qualify for panels or for additional informational surveys.  L'Oreal will sometimes send you e-mails when you have surveys waiting for you, but I'm a more proactive user in that I check the site daily, sometimes multiple times. 

As I said, the surveys are to qualify you for panels to participate at one of their facilities or at home.  The panels can last anywhere from a few days to weeks to months.  I actually just finished a panel that spanned 10 weeks!  L'Oreal will send you all the products usually a week or two before the panel begins and then you will be an active participant and will need to fill out surveys about your experience with the product.  Generally you will have to be experienced with the type of product you're asked to evaluate so that you have some knowledge of what you're looking for in said product and aren't just giving arbitrary thoughts on a product you aren't firmiliar with. 

You also can qualify for informational surveys.  These surveys are usually just getting your opinion on things you like about a certain general product (eyeshadow, foundation, lipstick, etc.) and if you would be interested in the idea of the product being delivered to you in a certain way, or a new innovation as far as forumla goes.  These are strictly surveys and no at home product testing is done.  Again, as with the panels, you need to have knowledge and experience with the products you are taking the surveys about.

Compensation is given when you finish a panel as well as when you finish five informational surveys.  The compensation depends upon the effort put in.  Granted, I've gotten two very nice Lancome products for completling the informational surveys, as have other people whose experiences I have read about.  As for the panels, what you get depends upon the amount of time and work put in.  For the 10-week panel, I received nearly $300 of various products from makeup to skin care to hair care to nails.  For other panels that lasted only a few days or a week, I received eyeshadow palettes and lipglosses, all of which are good!  Free makeup is free makeup!

This is definitely worth giving it a try.  I absolutely love the panel and I think it's a great way to be involved in the industry.  I love the fact that they're asking about people's opinions and seeing what the public wants out of their cosmetics. 

Are you a member of the panel?  Do you love it, hate it?  Let me know!

05/16/2013 Unboxing (Starts after the Urban Decay eyeshadow photos)
09/13/2013 Unboxing
11/20/13 Unboxing